Jess agrees: “They don't want to hear the nonsense. They don't even want a little bit of corporate spiel or spin. So, if you can give them straight facts about whatever it is, that is going to help you. You can't be all things to everybody, so make sure you know what you are.”
Once you’re super clear about who you are, it’s crucial to be consistent and echo this across all touchpoints, including within the application process. Victoria explains that if you’re a company that claims to be fun, dynamic, fast-paced, or innovative, but the application process is long and overcomplicated, this needs to be reviewed and adapted.