Tags: Career Guidance, career-guidance, blog

Although we currently live in a candidate-driven market, attempting to land your dream job as a fresh graduate can be both daunting and challenging. In part 1 of our Graduate Job-Hunting series, we take a look at 4 steps you should take to charge into the UK's job market!

4 Steps to Marketing yourself as a Graduate

There is undoubtedly a strong competition for the best jobs out there, but by following the steps below, you will ultimately stand out to potential employers:

1. Keep your online profiles professional, yet personable

According to a recent study by Monster.co.uk and YouGov more than half (56 percent) of UK HR professionals admitted that a candidate’s online reputation has an influence over whether they hire them. Of course, this doesn’t mean that you should sacrifice your fun and quirky social media personality for the sake of fitting into a company’s box, but rather use it to your advantage. Culture is all the rage in the modern business world, so showcasing your interests, hobbies and personality outside of work can actually be a good way for employers to get a well rounded idea of who you are as a person. However, it’s crucial to maintain professionalism as well. Invest your time towards creating a comprehensive LinkedIn profile that not only lists your qualifications, but any other skills, interests or content that could increase your chance of landing the role you want.

2. Upload your CV to as many job sites as possible

It's not only job seekers who use job sites. Employers and recruiters also search through applications and CVs when looking for potential new employees. There's a good chance that a future employer could come across your CV on a job site and realise that you are precisely the candidate they're looking for! Creating a profile and uploading your CV will probably take around 15 to 30 minutes, but it's worth it. This goes without saying, but you should also be uploading your CV to your LinkedIn profile too!

3. Ensure your applications are tailored for the roles you apply to

Chances are you may be looking for a number of different roles, with each of them requiring a certain set of skills. For this reason, it’s best to avoid executing a one size fits all approach when submitting applications. Be sure to take the time to alter your cover letter accordingly to showcase the appropriate skills that you can bring to jobs you’re applying to. This doesn't mean you should be dishonest, but rather demonstrate the relevant strengths you can bring to the role. The key to getting called for an interview is to tailor your cover letter and CV to the job in hand, so study that job spec long and hard! This doesn't mean you have to create an entirely new CV each time, however. Save your previous efforts with a file name that makes clear which role the CV fits and you can alter the information to suit each specific role.

4. Make yourself more employable

Although the job market is largely candidate-driven, the reality is that the number of people graduating with a first class degree is higher than it's ever been in the UK, meaning that competition is fierce. It’s no longer enough to simply obtain a top university grade, and graduates now need to think outside the box in order to attract the positive attention of employers and recruiters. There are many creative and mentally stimulating ways to make yourself more employable, such as volunteering or getting a free online qualification in a skill unrelated to your degree. Creating your own blog or website is also a great way to showcase your knowledge in your chosen field, and can even contribute to offering a broader picture of who you are to potential employers.

Looking for a job? We can help!

Whether you're looking to kick-start your career, or just simply contemplating a job switch, give us a call. At Search, we recruit for a wide range of roles within a variety of sectors which you can view and apply for today.

Read Part 2 of our Graduate Job-Hunting series!