Customer & Marketing Executive
St Andrews
Salary: £35,000
Are you commercially minded, creatively driven, and passionate about delivering exceptional customer experiences? We are seeking a Customer & Marketing Executive to join our growing luxury property business in St Andrews.
This is a dynamic, hands-on role within a premium, service-led property business, where you'll play a key part in shaping both the guest experience and the commercial performance of the business.
About the Role
This is a varied position spanning customer experience, marketing, and business operations, giving you exposure across the full guest journey - from initial enquiry to post-stay engagement - while also contributing to strategic decisions through data and insight.
You will work closely within a small, agile team, predominantly on-site in St Andrews, with external property visits and involvement in guest check-ins and check-outs.
Key Responsibilities
Customer Experience
- Deliver a seamless, high-end guest journey from enquiry through to departure
- Manage customer enquiries with professionalism and attention to detail
- Handle bespoke guest requests, ensuring a personalised, luxury experience
- Support guest check-ins and check-outs where required
Marketing & Brand Development
- Create engaging video and visual content showcasing properties
- Develop innovative, creative ideas to increase engagement while maintaining a slick, premium brand identity
- Support social media and digital marketing activity
- Ensure all marketing output reflects a high-quality, aspirational feel
Market Analysis & Performance
- Monitor market trends and competitor activity within the short-stay and luxury property sector
- Assess and optimise advertising platforms and return on investment (ROI)
- Contribute to data-driven decisions to improve performance and growth
Guest Engagement & Retention
- Engage with guests post-stay to gather feedback and encourage repeat bookings
- Support brand loyalty through excellent follow-up and relationship management
Business & Operational Support
- Support internal processes and continuous improvement initiatives
- Use data and analytics to build business cases for new ideas and improvements
- Take ownership of mini projects and case studies within the business
- Work collaboratively across a small team, contributing wherever needed
About You
We are looking for someone who is:
- Commercially minded with a strong understanding of business performance
- Confident working with data and analytics to support decision-making
- Experienced in assessing ROI across marketing or commercial activities (essential)
- Highly organised, with the ability to manage projects and take ownership
- A strong communicator with a polished, professional approach
- Proactive, adaptable, and comfortable working in a fast-paced environment
Marketing experience is desirable but not essential - a strong commercial mindset and analytical capability are key.
Search is an equal opportunities recruiter and we welcome applications from all suitably skilled or qualified applicants, regardless of their race, sex, disability, religion/beliefs, sexual orientation or age.
