Product Marketing Manager

  • Location:

    Glasgow, Scotland

  • Sector:

    Marketing

  • Job type:

    Permanent

  • Salary:

    Negotiable

  • Contact:

    Alana McNaught

  • Contact email:

    Alana.McNaught@search.co.uk

  • Job ref:

    Req/530631

  • Published:

    about 1 month ago

  • Expiry date:

    2019-08-16

  • Startdate:

    16/07/2019 15:22:19

My client has a fantastic opportunity for a Product Marketing Manager with a technology company for streamlining business processes, looking for someone with a strong B2B digital marketing background and a 'Digital first' mind-set.

The successful candidate will be responsible for:

  • Developing and implementing assets and retention strategies for the brand
  • Focusing on sales lead generation and direct online conversation
  • Planning of digital initiatives and channel development
  • Creating press releases and ensuring website content is product related
  • Implementing strategic marketing campaigns
  • Continuously gathering data on each products performance, competitors and customer attitudes and using the information to make appropriate product changes
  • Working with the content team to create a content marketing strategy, tailored for personalised audience profiles
  • Growing online traffic, website visitors and conversions through strategic planning
  • Ensuring focus of brand identity across all marketing methods
  • Regularly gather and analyse data on product performance, competitors and customer attitudes

What they're looking for from you:

  • A digital focused acumen
  • Skills within a B2B marketing environment
  • Proven track record of successful marketing campaigns showing ROI
  • Experience of the full marketing mix and brand ownership
  • Experience working closely with the sales teams to drive brand/product performance
  • Ability to work in a fast-paced, performance focused environment
  • Ability to build a brand that consumers understand and believe in

Search is an equal opportunities recruiter and we welcome applications from all suitably skilled or qualified applicants, regardless of their race, sex, disability, religion/beliefs, sexual orientation or age.