Landing Your Dream Job - Tips From a Marketing Recruiter

Hello! Fiona here, wishing everyone a healthy and prosperous 2015! As a marketing recruiter, I’m often asked for a step-by-step guide for landing your dream job. Since every company, person and process is different; it’s hard to give a ‘one size fits all’ manual – but here are a few tips to get you on your way!


New Year; New You

Across the world, January is the month people are most likely to apply for a new job – and here in Scotland, the Marketing and Communications market is no different.

Marcomms in Scotland has experienced real growth over the past 18 months – and whilst this buoyancy in the market is a definite positive, it does make for a more competitive recruitment process for candidates. Each job posted receives on average a staggering 25+ applicants, so you need to stand out from the crowd from the moment you submit your application.


Setting Yourself Apart – The Obvious Ones

1)    Length of CV/Cover Letter.

  1. Your cover letter (if you choose to include one) should be no more than three paragraphs long.
  2. CVs should be typed in one font throughout, at 10, 11 or 12 pt.
  3. Entry level or junior CVs should be 1 -2 pages in length
  4. Senior or professional CVs should be 3 -4 pages in length
  5. Try to avoid writing in the 1st person as much as possible (i.e. “I can do this”, “I am responsible for…”) and instead make bold, succinct statements (i.e. “Responsible for a, b, c; with exceptional capabilities in x, y, z.”)
  6. Avoid colloquialisms and maintain a professional tone throughout

2)    Spelling and Grammar. Especially working in marketing/communications – your CV needs to read well and even the smallest typo or spelling mistake will have you in the “reject” pile

3)    Research the business and role. If the job description says that you need to be “passionate about the food and drinks sector” to be considered; but you don’t mention food and/or drinks on your CV – it’s unlikely you’ll be progressed.


Setting Yourself Apart – The New Age

1)    Social media – if you work in Marketing/Communications – you are expected to have a finger on the pulse of the digital/new media trends. Hyperlink whatever platforms you use on your CV – let a potential employer see exactly what you do online!

  1. LinkedIn – make sure your profile is up-to-date and keyword rich. You want to be found on LinkedIn and you want to be seen as an expert in your field. Ask for recommendations!
  2. Twitter, Google+, Instagram and Facebook – follow the companies you want to work for, or the sectors you’re interested in. Retweet and share posts – engage with them as a business
  3. Tumblr, Medium, Wordpress etc. – if you’re a blogger; be wary of the content of your posts and make sure that a potential employer won’t be turned off when reading.

2)    Prezi is an excellent (free) presentation tool and can be used in a number of ways by a jobseeker:

  1. CV Submissions -  Why not make an interactive CV. Prezi is very engaging – and a potential employer will certainly appreciate the effort you’ve gone to
  2. Interviews – If you need to do a presentation as part of your interview process – then Prezi really is the way to go. Presentations look much slicker and far more modern than Microsoft Powerpoint offerings. And – it’s all browser based, so you’ll not be worrying about remembering a USB dongle for your interview!


Hopefully this gives you all an idea of what might make you stand out from the crowd! Get in touch if you want to hear more!

Keep an eye out for my next post later this month:“Predictions for 2015 – how will marketing evolve?”

Email me: [email protected]
Call me: 0141 272 7760
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Find me on LinkedIn

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