Search.co.uk pioneers recruitment model of the future

For years employers had been paying for job adverts that were ineffective. Then Search.co.uk came along and shook up the online recruitment market with revolutionary ‘pay per response’ billing. Now others are finally following suit.

“Our model was designed to answer one simple question: Why should employers pay for job advertising unless it can be shown to attract genuine high-quality potential recruits?” says Peter Gillespie, Managing Director of Search.co.uk.

“We launched Search.co.uk because we believed job seekers weren’t receiving the best service possible and employers were frequently getting poor value for money from their campaigns. Recruitment was clearly lagging behind other forms of advertising.”

When selling products companies used to complain that only perhaps 10-50 per cent of their advertising was effective. What they couldn’t tell was which was the 10 per cent that worked and which was the 50 – 90 per cent that represented money down the drain.

Then the internet changed everything. ‘Pay per click’ epitomised by Google’s AdWords has become the norm. Companies now don’t pay for advertisements, but for results. The return on investment is measurable in terms of the customers who come to their sites and make purchases.

But, although recruiters embraced the internet quickly and wholeheartedly, job advertising charges stayed firmly stuck in the bygone age of print. Companies were expected to pay every time an advertisement appeared even if it didn’t produce a single genuine job applicant.

That was the case until Search.co.uk revolutionised the face of online recruitment with pay per response advertising. Employers are only charged for real, high-quality applicants. Advertisements are effectively free.

As Search.co.uk’s competitors have found out, this model is not as simple to set up as it might seem. Given the current state of the job market, for instance, generating large numbers of responses is often not too difficult. Many of those candidates, however, will not be appropriate for the position advertised.

To avoid employers having to pay for unsuitable applicants, search.co.uk developed a collection of sophisticated built-in online tools that guarantee candidates will be appropriate for the role. It also allows employers to put a cap on the number of applicants so they only have to pay for the first 20 even if they receive 100 responses.

In addition, with old-fashioned charging, companies had to pay every week or every month for advertising if they wanted to maintain a recruitment campaign. With Search.co.uk there’s no time limit. It doesn’t cost a penny to keep on advertising.

“It’s obvious to us that pay per response offers the best deal for job seekers and recruiters. So we’re delighted to see some of our competitors are beginning to provide something similar although they don’t all match our guarantees on quality,” concludes Gillespie.

Jobs in Aberdeen – Are Future Prospects on the Up

Looking for a job in Aberdeen or the Aberdeenshire area – Are the future prospects now on the up?

Aberdeen, ‘the granite city’ offers extensive job and career opportunities across a diverse range of industries and services. The oil and gas capital of Scotland and the country’s third largest city, Aberdeen is also a major administrative centre with job opportunities in oil & gas and related industries; education, sea port and ferry trades etc.

Although Aberdeen has suffered in the recent recession along with the rest of the UK, it’s dependence on the oil and gas sector has protected it from the worst effects of the downturn. Now, local business leaders are predicting a brighter future with a return to greater levels of confidence in employers and businesses in the Aberdeen area in terms of future recruitment and employment prospects, ahead of the rest of Scotland.

The Sunday Herald newspaper, on 6th September 2009, quoted Tom Smith, who heads Aberdeen City and Shire Economic Future (ACSEF) as saying, Aberdeen has “turned the corner” and continued, “I think the picture now is very upbeat, which is not something I would have been able to say even a few months ago. A variety of indicators, from house prices and various general business confidence measures, show that Aberdeen has turned the corner, and things are starting to move forward again”. This can only bode well for prospects for jobs in Aberdeen and the surrounding area.

The wider Aberdeenshire area contains a large number of companies supplying into the oil and gas sector, alongside more traditional agricultural, tourism and food production industries. So, if your looking for jobs in oil and gas, jobs in tourism and leisure or jobs in food production or agriculture, Aberdeenshire has a lot to offer – and not just the job opportunities, but the lifestyle also.

Whatever your job in Aberdeenshire, you’ll have access to a fantastic range of recreational facilities and services in Aberdeen and the surrounding areas or Deeside, Speyside and Morayshire.

Selecting ‘Jobs in Aberdeen’ on Search.co.uk/jobs, covers jobs in the city of Aberdeen and in the surrounding Aberdeenshire towns, including jobs in Peterhead, jobs in Fraserburgh, jobs in Inverurie, jobs in Ellon, jobs in Forres and jobs in Stonehaven.

Although the offshore jobs sector looks like it will continue to decline in future due to greater offshore automation, the smart money is on a return to greater job opportunities in Aberdeen and the surrounding Aberdeenshire area. So, to start looking for your new job in Aberdeen on Search.co.uk/jobs now, just click below!

Jobs.search.co.uk/Aberdeen/

‘Real’ Jobs in Aberdeen

With the recruitment sector continuing to suffer from too few job vacancies for too many applicants, if a new recruitment site wants to improve it’s offer to job seekers in Scotland, against stiff competition with bigger TV advertising budgets, it needs to be creative.

That’s why at Search.co.uk we believe collaboration is the key to our future development. Our recent deals to acquire Hijobs.co.uk and collaborate with Real Radio to launch ‘www.Realradio.co.uk/jobs’, means we can now reach hundreds of thousands of new online job seekers as well as over 700,000 radio listeners across central Scotland.

So, if you are looking for a job in Aberdeen, a job in Inverness or a job in Scotland, you have a new series of new local site options to access hundreds of vacancies within your local area almost no matter where you live in Scotland.

As an advertiser, a single posting via Search.co.uk to reach a potential job applicant in Inverness or in central Scotland, now appears across three main job sites via a single process, for a low single cost. So, much better value job advertising for the price of a single job site. Collaboration really does work!

Hijobs.co.uk now specialises in jobs in Inverness, jobs in Aberdeen, jobs in Morayshire and jobs across the north of Scotland while also listing jobs across the rest of Scotland via the main Search.co.uk jobs database. ‘Realradio.co.uk/jobs’ displays all Scottish job vacancies from Search.co.uk to it’s audience of over 700,000* weekly listeners (* – source, RAJAR Q2, 2009). You can also view c.4,000 job vacancies across Scotland and the rest of the UK on Search.co.uk.

If you are a recruiter, you can advertise on all three job sites (and a few more of our other ‘partner sites’), for only £100! Or, even less if you have more than one vacancy. We are also unique in offering our ‘pay-per-application’ option – so, you only pay for the applications you receive (the first 20 only – the rest are free)!

So, looking for a job in Aberdeen, a job in Inverness, a job in Scotland – or, looking for new staff in Aberdeen, Inverness or Scotland, then please visit;

jobs.search.co.uk/city/Aberdeen/,
www.hijobs.co.uk,
www.realradio.co.uk/jobs,