Job Advertising Just Got Easier – and cheaper!

Search.co.uk/Jobs has just launched a new discounted offer for February 2010, with 3 easy ways to pay – from only £49 for 30 days advertising.

Employers can now register with Search.co.uk/Jobs and post their job adverts by choosing any one of 3 easy ways to pay, including a new £49 for 30 day ‘job credit’ offer.

You can also choose our industry-first ‘pay per application’ option or discuss a single monthly fee for unlimited vacancies.

Either go to our Employer Section now to register and post your vacancies for only £49 via this limited time offer, or call us on 0845-026-2026 for more information on ‘pay per application’ or ‘unlimited job advertising’.

Search.co.uk pioneers recruitment model of the future

For years employers had been paying for job adverts that were ineffective. Then Search.co.uk came along and shook up the online recruitment market with revolutionary ‘pay per response’ billing. Now others are finally following suit.

“Our model was designed to answer one simple question: Why should employers pay for job advertising unless it can be shown to attract genuine high-quality potential recruits?” says Peter Gillespie, Managing Director of Search.co.uk.

“We launched Search.co.uk because we believed job seekers weren’t receiving the best service possible and employers were frequently getting poor value for money from their campaigns. Recruitment was clearly lagging behind other forms of advertising.”

When selling products companies used to complain that only perhaps 10-50 per cent of their advertising was effective. What they couldn’t tell was which was the 10 per cent that worked and which was the 50 – 90 per cent that represented money down the drain.

Then the internet changed everything. ‘Pay per click’ epitomised by Google’s AdWords has become the norm. Companies now don’t pay for advertisements, but for results. The return on investment is measurable in terms of the customers who come to their sites and make purchases.

But, although recruiters embraced the internet quickly and wholeheartedly, job advertising charges stayed firmly stuck in the bygone age of print. Companies were expected to pay every time an advertisement appeared even if it didn’t produce a single genuine job applicant.

That was the case until Search.co.uk revolutionised the face of online recruitment with pay per response advertising. Employers are only charged for real, high-quality applicants. Advertisements are effectively free.

As Search.co.uk’s competitors have found out, this model is not as simple to set up as it might seem. Given the current state of the job market, for instance, generating large numbers of responses is often not too difficult. Many of those candidates, however, will not be appropriate for the position advertised.

To avoid employers having to pay for unsuitable applicants, search.co.uk developed a collection of sophisticated built-in online tools that guarantee candidates will be appropriate for the role. It also allows employers to put a cap on the number of applicants so they only have to pay for the first 20 even if they receive 100 responses.

In addition, with old-fashioned charging, companies had to pay every week or every month for advertising if they wanted to maintain a recruitment campaign. With Search.co.uk there’s no time limit. It doesn’t cost a penny to keep on advertising.

“It’s obvious to us that pay per response offers the best deal for job seekers and recruiters. So we’re delighted to see some of our competitors are beginning to provide something similar although they don’t all match our guarantees on quality,” concludes Gillespie.

Christmas – A Great Time to Get Your Job Search in Top Gear!

As the build-up to Christmas gathers pace and parties come thick and fast, the recruitment market goes into its traditional quiet period, vacancy numbers on job boards dwindle and clients put off those hiring decisions until next year.

However, if you’re actively seeking a job, now is the perfect time to make sure your job hunt is ready to move into top gear. Although times have been undoubtedly tough and job vacancy numbers are generally still considerably lower than a couple of years ago, January is a key period for recruitment. And, some sectors are showing real healthy signs of growth in terms of job vacancies and recruitment activity for 2010.

So, is your CV in great shape to make the most of you? Are you contacting all the right people now to make sure they have you front of mind when the upturn starts in January? A first step could be to check out our own ‘CV Tips’ and ‘Interview Tips’ on Search.co.uk/Jobs to make sure you are following the basic ‘golden rules’ for success.

Never assume you know everything, as some great candidates make some basic errors at every stage of the process – errors that can seriously affect their chances of getting the right job. So, make sure you are not one of them!

Some other advice may be to contact a career advice company like ‘TCMO’, or ‘the career management organisation’, based in Edinburgh. They are experienced recruitment professionals who offer the ability to help you achieve your potential when looking to change career, find a new job or even just chase promotion more effectively. Visit www.tcmo.co.uk for more information.

In the meantime, check your CV again and follow our own basic ‘golden rules’, then check out almost 4,000 current live job vacancies on Search.co.uk/Jobs today! Or, register your updated CV via ‘My Search’ and create some ‘job agents’ and we’ll email you matching vacancies as they are added to Search.co.uk/Jobs.

We hope you have a great Christmas break and a happy new year and we wish you all the best for your job search in 2010!