Job Advertising Just Got Easier – and cheaper!

Search.co.uk/Jobs has just launched a new discounted offer for February 2010, with 3 easy ways to pay – from only £49 for 30 days advertising.

Employers can now register with Search.co.uk/Jobs and post their job adverts by choosing any one of 3 easy ways to pay, including a new £49 for 30 day ‘job credit’ offer.

You can also choose our industry-first ‘pay per application’ option or discuss a single monthly fee for unlimited vacancies.

Either go to our Employer Section now to register and post your vacancies for only £49 via this limited time offer, or call us on 0845-026-2026 for more information on ‘pay per application’ or ‘unlimited job advertising’.

Search.co.uk pioneers recruitment model of the future

For years employers had been paying for job adverts that were ineffective. Then Search.co.uk came along and shook up the online recruitment market with revolutionary ‘pay per response’ billing. Now others are finally following suit.

“Our model was designed to answer one simple question: Why should employers pay for job advertising unless it can be shown to attract genuine high-quality potential recruits?” says Peter Gillespie, Managing Director of Search.co.uk.

“We launched Search.co.uk because we believed job seekers weren’t receiving the best service possible and employers were frequently getting poor value for money from their campaigns. Recruitment was clearly lagging behind other forms of advertising.”

When selling products companies used to complain that only perhaps 10-50 per cent of their advertising was effective. What they couldn’t tell was which was the 10 per cent that worked and which was the 50 – 90 per cent that represented money down the drain.

Then the internet changed everything. ‘Pay per click’ epitomised by Google’s AdWords has become the norm. Companies now don’t pay for advertisements, but for results. The return on investment is measurable in terms of the customers who come to their sites and make purchases.

But, although recruiters embraced the internet quickly and wholeheartedly, job advertising charges stayed firmly stuck in the bygone age of print. Companies were expected to pay every time an advertisement appeared even if it didn’t produce a single genuine job applicant.

That was the case until Search.co.uk revolutionised the face of online recruitment with pay per response advertising. Employers are only charged for real, high-quality applicants. Advertisements are effectively free.

As Search.co.uk’s competitors have found out, this model is not as simple to set up as it might seem. Given the current state of the job market, for instance, generating large numbers of responses is often not too difficult. Many of those candidates, however, will not be appropriate for the position advertised.

To avoid employers having to pay for unsuitable applicants, search.co.uk developed a collection of sophisticated built-in online tools that guarantee candidates will be appropriate for the role. It also allows employers to put a cap on the number of applicants so they only have to pay for the first 20 even if they receive 100 responses.

In addition, with old-fashioned charging, companies had to pay every week or every month for advertising if they wanted to maintain a recruitment campaign. With Search.co.uk there’s no time limit. It doesn’t cost a penny to keep on advertising.

“It’s obvious to us that pay per response offers the best deal for job seekers and recruiters. So we’re delighted to see some of our competitors are beginning to provide something similar although they don’t all match our guarantees on quality,” concludes Gillespie.

Real Radio launches Scottish jobs service powered by search.co.uk

Scotland’s number one commercial radio station recently teamed up with the country’s leading jobs website search.co.uk to launch a dynamic new recruitment service for listeners.

Scotland’s number one commercial radio station recently teamed up with the country’s leading jobs website search.co.uk to launch a dynamic new recruitment service for listeners.

Initially around 1500 Scottish jobs were listed on Real Radio Scotland’s website and the new service has been promoted online and on-air on Real Radio, part of Guardian Media Group (GMG).

Regional managing director of GMG Radio Scotland and the north east Billy Anderson says the partnership with search.co.uk has allowed the station to create an “instant jobs resource” for listeners. It means we can add to what we already offer to include: “first-class career vacancies across the whole spectrum of the Scottish population that we serve”.

Real Radio Scotland broadcasts across the densely populated Central Belt including the cities of Edinburgh and Glasgow where it is now the most popular station. It has been one of the great growth stories of commercial radio in recent years.

Peter Gillespie, managing director of Search.co.uk, says the new recruitment service perfectly illustrates the benefits of collaboration, for both parties: “We’re delighted bring our expertise and thousands of client job vacancies to this partnership with Scotland’s most successful commercial radio station. This collaboration provides an innovative way of providing listeners with a new added-value service, providing access to high-quality job vacancies across Scotland.”

These are offered through the Real Jobs website, at www.realradio.co.uk/jobs. There are over 1,000 Scottish vacancies across a very wide spectrum of industries, services and the public sector, from relief janitor to finance director and almost everything in between.

Gillespie says the partnership between Search.co.uk and Real Radio Scotland shows the way that what were single-media businesses can take advantage of their evolution into fully-fledged multimedia organisations: “Real Radio Scotland the broadcaster cannot be separated from Real Radio Scotland the website. The audience expects the highest quality from both.

“Our recruitment platform provides them with great functionality and user experience and our employer advertisers benefit from access to an additional pool of skilled local talent. Everybody wins.

“Other beneficiaries could be the people who listen to Real Radio Scotland through the website’s streaming service because they are outside the transmission area. Many of those will be homesick, but the Real Jobs service could put them just a click away from a paid return to the Central Belt.”