Recruitment Online Audience Growing Fast

The latest statistics from the Internet Advertising Bureau (IAB) show the online audience for recruitment sites growing 17% year-on-year. Hardly surprising given the current rise in unemployment, you may think.

However, with over 35M UK adults now online (70% of total), and the majority of UK jobseekers under 45 now looking online for a job first, it’s a trend that’s likely to continue apace. Recruitment advertising spend also up over 20% in 2008m to c.£300M, as recruiters desert traditional press advertising to chase this increasing online audience and the various benefits offered by advertising online.

With a continuous growth in audiences, the challenge for new online advertisers is finding the most cost-effective way of reaching them amongst the various sites and methods that are available.

With Jobs.search.co.uk offering the UK’s first ever ‘pay-per-application’ only service, the benefits are clear.