Is your Employee Value Proposition attracting Millennials? - Part 1
We have seen a vast number of millennials join the workforce in recent years. According to a recent study by Big 4 Accountancy firm - PwC, Generation Y will make up 50 percent of the global workforce by 2020. Not only will attracting the best of this generation be crucial for the future success of your business, but their career aspirations, attitudes about work and knowledge of emerging technologies will redefine the culture of your workplace.
In Part 1 of this series, we take a look at what employers are doing to attract a new generation of talent!
What the big names are doing to recruit millennials
Although the deviation from traditional recruitment strategies has been a gradual process for many companies, there are also prominent organisations leading the way using value offerings such as updated technologies, flexible working hours and a more relaxed internal culture to recruit from the millennial talent pool. Below are examples of what some the big names are doing to attract millennials:
McDonalds partners with SnapChat
Employers are always brainstorming inventive ways to engage young talent. Step 1 – Go where they are. Step 2 – Do what they do. When it comes to recruiting Millennials, that means going online and doing social media. Enter Snapchat.
McDonalds has teamed up with the widely used app in order to recruit millennial candidates. After discovering that 50 percent of SnapChat users are between the ages of 16 and 24 (the typical hiring age bracket for McDonalds), the fast food franchise now directs invitations to users, and anyone interested in applying can start sending in what is now referred to as ‘Snaplications’.
By engaging this target audience through their smartphones (which is exactly where they are spend most of their time), the company is expected to be successful in its latest technology-driven recruitment campaign.
Teach First promotes purpose over salary
Paul Drechsler, the president of the Confederation of British Industry, is also the chairman of the Teach First education charity. Part of his challenge at Teach First is finding recent college graduates who are willing to work in some of the UK’s toughest schools. How does he do it? He sells purpose to millennials. Obviously, being a charity, salaries can be tight but he overcomes that by showing millennials the difference they can make working at Teach First. “Millennials have a much stronger bias to make a positive difference in society. We have to resonate with the values young people have today,” he says.
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